Anni Lu

ANNI LU was founded in Copenhagen, Denmark in 2013 by creative director and designer Helle Vestergaard Poulsen. The name ANNI LU is a combination of two of Helle’s most inspiring people; her late mother Anni and her daughter Luella.

At ANNI LU, they believe that jewelry should be fun, playful and not take itself too seriously. Their jewelry is delicate, colorful and easy to mix and match. We hope you’ll dream of ocean waves and trips to faraway beaches when you wear your favorite Anni Lu piece.